Prof. Mastura Jaafar | Smart Industry | Best Researcher Award

Prof. Mastura Jaafar | Smart Industry | Best Researcher Award

Prof. Mastura Jaafar, University of Science, Malaysia

Professor Sr. Dr. Mastura Jaafar @ Mustapha is a distinguished academic and researcher currently serving as a Professor in the Quantity Surveying Department at the School of Housing, Building and Planning, Universiti Sains Malaysia (USM). With a Ph.D. in Strategic Management, an MSc in Project Management, and a BSc in Building Economics and Management, all from USM, she brings extensive academic and industry expertise in construction project estimation, costing, finance, and management. Her research interests span strategic management in construction, housing, and tourism, as well as entrepreneurship and procurement management. A prolific scholar, she has published widely in international journals and conferences and has received accolades such as the Emerald Literati Network Highly Commended Awards (2007, 2015) and the Outstanding Paper Award (2023). In addition to supervising numerous postgraduate students, she is the Editor-in-Chief of the Journal of Construction in Developing Countries. Her leadership roles at USM include serving as a Senate Member, Coordinator for academic career development, and Deputy Director of the Research Creativity and Management Office (RCMO).

Professional Profile:

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Summary of Suitability for Best Researcher Award

Professor Sr. Dr. Mastura Jaafar is a highly deserving candidate for the Best Researcher Award, given her extensive contributions to research, teaching, and academic leadership. Her impactful publications in top-tier journals, particularly in tourism, strategic management, and community development, have garnered significant global citations. With decades of academic service, international recognition through awards, and editorial leadership, she exemplifies research excellence and innovation. Her dedication to mentoring postgraduate students further highlights her role in shaping future scholars and advancing the academic community.

🎓 Education

  • 🧠 Ph.D. in Strategic Management
    Universiti Sains Malaysia, 2004

  • 🏗️ M.Sc. in Project Management
    Universiti Sains Malaysia, 1995

  • 🏢 B.Sc. in Building Economics and Management
    Universiti Sains Malaysia, 1994

💼 Work Experience

  • 👩‍🏫 Professor
    School of Housing, Building and Planning, USM (2014–present)

  • 🎓 Associate Professor
    USM (2009–2014)

  • 📘 Senior Lecturer
    USM (2007–2009)

  • 📚 Lecturer
    USM (2004–2007)

  • 🏗️ Quantity Surveyor / Project Manager
    (1995–2000)

🏢 Administrative Roles

  • 👥 Deputy Dean (Research, Postgraduate & Network)
    School of Housing, Building and Planning, USM (2012–2018)

  • 🎓 USM Senate Member
    (2021–2026)

  • 🧭 Coordinator for Academic Career Path & HCMS System
    (2024–2026)

  • 🧪 Deputy Director, Research Creativity and Management Office (RCMO), USM
    (2025–2027)

🏆 Achievements, Awards & Honors

  • 📝 Editor-in-Chief, Journal of Construction in Developing Countries

  • 📚 Prolific Author & Researcher
    Published widely in international journals, books, and conference proceedings

  • 🎓 Supervision Excellence
    Supervises numerous Master’s and Ph.D. students

  • 🏅 Emerald Literati Network Awards:

    • Highly Commended Award2007 & 2015

    • Outstanding Paper Award2023 🎉

Publication Top Notes:

Urban vs. rural destinations: Residents’ perceptions, community participation and support for tourism development

CITED:639

A revised framework of social exchange theory to investigate the factors influencing residents’ perceptions

CITED:491

Community participation in World Heritage Site conservation and tourism development

CITED:322

Perception of young local residents toward sustainable conservation programmes: A case study of the Lenggong World Cultural Heritage Site

CITED:320

Factors influencing residents’ perceptions toward tourism development: Differences across rural and urban world heritage sites

CITED:304